Steve McKevitt is an expert in marketing, communications and branding. Over a 20 year career, his clients have included Nike, Coca Cola, Deutsche Bank, Sony PlayStation, Motorola, Harvey Nichols, NBC Universal, BT and Atari. His first book City Slackers
revealed how most corporate business is actually conducted under the assumption that it will end in failure. He is chairman of Golden, an ideas agency with clients in the UK, Europe and the USA. His third book Everything Now
is published in June 2012.
Why the World is Full of Useless Things